Australia’s first Click Frenzy leads to unprecedented traffic peaks
Sydney Australia, 21 November 2012 – Australia experienced the launch of its first Click Frenzy online shopping campaign last night at 7.00 pm. Following an initial three-hour downtime of the Click Frenzy site at the start of the 24-hour campaign, Founder and Organiser of Click Frenzy, Grant Arnott, said that the event registrations increased from 250,000 to over 800,000 in the hours just prior to the launch.
Overall site traffic reached a peak of 2 million simultaneous hits at the time of the campaign kick-off at 7.00 pm yesterday evening.
“The number of users hitting the site was unprecedented and multiple times greater than what we had initially forecast. This is a strong reflection of consumer adoption in Australia for online retail. At its peak, the site was processing 20,000 pre-registrations per minute, and received millions of requests in the first few minutes of the campaign going live,” said Grant Arnott.
“UltraServe responded quickly in provisioning significant additional capacity to support the traffic which was four-fold greater than the expected volume. The additional capacity was put in place shortly after 9.30 pm and returned the site to full functionality,” said Grant.
“A team of engineers were on standby and worked through the night to support the customers by caching more of the application. This allowed us to restore their shopping experience as quickly as possible,” said Samuel Yeats, CEO of Ultra Serve.
“We continue to see very strong traffic and demand on the site since restoration of the traffic last night, and we hope to achieve significant sales for the consumers and the retailers involved by the time the campaign is completed at 7.00 pm this evening.” said Samuel.
Said Grant Arnott, “Traffic volumes have been very strong today with tens of thousands of users concurrently transacting from the early hours of this morning. The average page load time is around 2-3 seconds which is fast for such high volumes.”
Other key statistics include:
- Average page load time since 9:45pm Tuesday has been 2.5 seconds;
- Over 16 million products have been successfully viewed on the site since it launched;
- Almost a third of all traffic originated from mobile or tablet devices demonstrating the strength of mobile platforms;
- The platform has handled over 1.4 million unique impressions.
“The consumer reaction has been phenomenal and we believe consumer interest in this event rivals the traditional Boxing Day sales. We genuinely regret the frustration and inconvenience that the initial service delays caused,” said Grant.
For UltraServe media enquiries please contact:
ddi : +61 2 8908 5206
Mob +61 416 830 470
For Click Frenzy media enquires please contact:
ddi : + 61 3 9585 9872
Mob : +61 4 23 936 921