UltraServe gearing up for eTail Europe 2017

The UltraServe Team are getting amongst the setup buzz in preparation for eTail Europe 2017 in London.

With the stand now in place, the team are poised to share insight into UltraServe’s eCommerce expertise. You can catch them at Stand A42, Queen Elizabeth II Conference Centre, London, 20 – 22 June, 2017.

UltraServe shows SmartStack at eTail Europe 2017

UltraServe is pleased to announce we are attending the eTail Europe 2017 event in London as part of our geographic expansion into the EMEA region.

Taking place from the 20th – 22nd June 2017, at the Queen Elizabeth II Convention Centre, UltraServe look forward to showcasing our expanded SmartStack platform, along with providing a technology preview to demonstrate the versatility of our soon to be released SmartStack platform enhancements..

If you are attending, or even if you cannot make it but would like to arrange a meeting to discuss ways UltraServe can better enable your business for eCommerce, please contact sales@ultraserve.co.

More information on the eTail event can be found here.

UltraServe presents at SAP Sapphire

Paul McClure at SAP Sapphire – Orlando Florida. Great presentation and insight delivering SAP Commerce workloads on AWS cloud  

Great presentation and insight delivering SAP Commerce workloads on AWS cloud!

UltraServe lures McClure to new growth role

Australian commerce specialist UltraServe has recruited experienced technology executive Paul McClure to the new position of Chief Revenue Officer (CRO) to accelerate its international growth.

The latest step in a management redesign to streamline supporting enterprise customers, Paul’s role will focus on driving UltraServe’s revenue growth, specifically generating new opportunities from strategic partnerships, product development and new customers.

Paul has more than 20 years’ experience in technology leadership positions including sales, strategy and business development, technology and product development. Paul worked for Commvault for the past 11 years, including establishing Commvault’s worldwide cloud and service provider line of business. His most recent role, which was based in San Francisco, will assist with UltraServe’s global expansion.

Now located in Sydney, Paul will manage UltraServe’s sales, pre-sales and marketing functions, reporting directly to the company’s Chief Executive Officer Matthew Hyland.

Matt Hyland said Paul brought a wealth of experience to the new Chief Revenue Officer role. “Paul’s goal is to drive our revenue growth through product development and building partnerships to further strengthen our valued-based market offering to our existing and new customers,” he said.

Paul McClure said he was attracted to UltraServe by its unique service offerings, business agility and its large addressable market. “UltraServe is heavily differentiated in a large and rapidly growing market space,” he said.

“Online commerce is changing the way people buy and consume products and technology, which is leading companies to make that transition from traditional bricks and mortar stores to online and omni-channel routes-to-market. It’s a quite complex area which presents an ever-expanding opportunity as organisations need to make significant investments in expertise and technology to realise their true potential.

“UltraServe is very disciplined in its approach to the market by focusing exclusively on commerce and not trying to be all things to all people. UltraServe has specific areas of expertise, which include working with market leaders like SAP hybris, Adobe and Amazon Web Services (AWS) to deliver via a Platform-as-a-Service model. We take away a lot of the complexity of delivering hybris on AWS.

“UltraServe is a nimble organisation, so it’s in a great position to respond to the rapid pace of innovation. My role includes how to define our products, packaging, pricing and partnerships to better align to the buying motions of the typical customer.”


UltraServe appoints VP Operations for global growth

Vishnu RoyAustralian ecommerce specialist UltraServe has created the new role of Vice President Operations to support delivering services to meet rapidly growing local and international demand.

Concurrently with opening its first US office in Chicago, UltraServe has filled the newly created role with Vishnu Roy, an experienced service delivery and project manager who has previously worked for Dimension Data, ASIC and IBM Australia.

UtraServe’s new VP Operations role involves managing senior project engineers, the service desk and general operations across the business, both in Australia and internationally.

UltraServe CEO Matthew Hyland said Vishnu Roy had a strong background with large tech businesses such as IBM and DiData. “He is very professional, gets things done and has a lot of experience with managing and leading teams,” he said.

UltraServe is growing strongly so we need someone with the experience and expertise to manage bigger and more complex projects. Our project portfolio increasingly supports mission-critical projects for large enterprise customers which have higher expectations, so require more management.

“Vish is the right person for that role. He is great at driving outcomes. During the six months since I became CEO, I’ve seen Vish stand out as he performs at that top level.”

Vishnu Roy has worked as a Senior Project Manager at UltraServe for the past two years.

UltraServe has seen surging demand for its services through international recognition of its expertise in deploying, supporting and hosting the SAP Hybris ecommerce platform in the Cloud. Central to UltraServe’s success is its SmartStack provisioning software, which arguably provides the fastest, most scalable and resilient way to develop and deploy SAP Hybris ecommerce platforms in the Cloud.

For media assistance, call John Harris on 08 8431 4000 or email john@impress.com.au.

‘House of cards’ falls to immutable wisdom

Troy FisherUltraServe VP Technology Troy Fisher

I declare, I have seen the light although I was mired in doubt to start with.What held me back from accepting the cloud into my life was fear – the terror of losing control.It started when I joined an IT department on the bottom rung, as the support guy who installed a PC on your desk. From there, my role evolved into server applications, then networks and firewalls. In those days, experience was a brutal teacher, so you always needed a backup. We backed up everything before an upgrade because there was always a precedent for things going wrong. People were fearful about moving forward. We even used that mindset to set user expectations by saying “If this goes wrong, your system could be down for the next three days”.The problem was that servers had grown organically over many years, with patches applied incrementally to both operating systems and applications and, as staff changed, system changes were often poorly documented, if at all.Inflexibility was the result. You could not move backwards, while moving forward – whether it was an application or infrastructure upgrade – was a lengthy and expensive process.

The fear of something going wrong meant everyone had to be there and, because major changes typically occurred overnight at periods of low demand, everyone was expensive.When the public cloud first appeared, I admit I personally found it hard to move away from that ‘backup first’ mindset. Back then, I was always on edge about what we’d do if something went wrong. But after I joined UltraServe, where we build systems based on the concept of Immutable Infrastructure, I realised there really is a life beyond backups. Phrases like Immutable Infrastructure and Blue-Green Deployment are no longer overhyped promises, but are daily parts of my life on this righteous path. Being the world’s only Hybris Platform as a Service (PaaS) provider, we support our clients and partners with a product suite that enables them to get to market faster and then provide ongoing support to guarantee the outcomes that suit their individual needs.

Vendors such as Hybris, Amazon Web Services (AWS) and New Relic give us the tools required to build this platform and provide the best service and offering in the market today. If you open the hood of our PaaS offering, SmartStack, what underpins this is Immutable Infrastructure, which is the precise opposite of the ‘house of cards’ architecture that instilled such fear when I started out. While there’s no standard definition of Immutable Infrastructure, it describes a model where an entire software environment never changes once it is deployed: If you want to make changes, you replace its entirety with a new instance. The process of Blue-Green Deployment is a natural consequence of Immutable Infrastructure. Under this model, “Blue” represents the currently deployed version of your software infrastructure while “Green” is the version intended for deployment.We always move from Blue to Green – even where Green is a previous software state. Whereas in the old days, we were tied to server infrastructure, today it is done in software.

This allows the continuous evolution of everything from the operating system and applications to supporting programs such as Java.If a deployment does not work out or unexpected consequences occur, we simply destroy the new environment and deploy the previous ‘good’ environment. The main advantage for customers is that their e-commerce infrastructure now evolves much quicker with many fewer errors.As a result, our SmartStack customers are seeing the smoothest greenfield deployments of code ever, achieved with a minimal number of people.

This means UltraServe can deliver a service that is significantly cheaper than was possible before because customers no longer need Emergency Services around in case there’s a train wreck.It’s also much quicker. Whereas in the old days, the process of putting new functionality into an application could take weeks, months or even years in an exorbitantly expensive project, now, customers can put new functionality in place in days or even hours – again and again!While we’re still in the early days, UltraServe has customers at the bleeding edge: They say this new world is not frightening. The old world was much scarier.Some companies still take the old school approach with big teams and large budgets, but in reality, anyone who still provisions their own infrastructure needs their heads read.Today, the cloud is a legitimate platform. As Fortune 100 companies publicise their successes with Immutable Infrastructure and Blue-Green Deployment, that news will filter out into the market and increase the adoption rate, which is just fine with us.Because, like many converts before me, I am a now true believer..

UltraServe attains AWS Marketing and Commerce competency

AWS PartnerSydney-based managed service provider and advanced AWS consulting partner, UltraServe, has been hand-picked by AWS to take part in its Marketing and Commerce competency. This new competency aims to highlight partners who have demonstrated technical proficiency and customised success in a specialised area. It shortlists AWS partner solutions that support all phases of the marketing and commerce cycle including content management, marketing automation, secure commerce solutions and data analytics.

UltraServe’s platform-as-a-service called SmartStack, helps customers take their products and services to market faster, at a lower cost, with resiliency and redundancy. The platform also features automated load testing, auto-scaling, social scaling and immutable cloud infrastructure. UltraServe vice president of sales, Adam Chicktong, said achieving the AWS Marketing and Commerce competency was clear recognition of its ability to get customers to market faster.