UltraServe raises $5M to fund global growth

UltraServe, a privately-owned company in which technology entrepreneur Simon Hackett first invested in 2014 and is now the majority shareholder, is achieving strong international growth having opened its US office in 2016 and a new European office recently.

UltraServe specialises in delivering e-commerce applications in the cloud, using its proprietary SmartStack software technology to provide a fast, reliable and resilient way to provision and maintain an e-commerce suite for enterprises. During the past 18 months, UltraServe has won multiple global customers, doubled its staff numbers, established serious traction in the US market, and has continued to enhance its technology and services.

UltraServe CEO Matthew Hyland said the additional capital would enable the company to accelerate its international expansion and innovation. “We’ll use these funds to further our geographic expansion into Europe, to build out our US operations and to accelerate product enhancements,” he said.

“We established the London office to meet European client demand, and we’re increasing our presence in the Chicago office ahead of the release of the next version of our SmartStack software, later this year.

“International demand for our services is very strong as demonstrated by the number of new contracts signed with major global customers during the last 12 months, with about three-quarters of these new customers coming from the US and now the European markets.

“Our sales pipeline is heavily weighted towards the US market, producing more than 75 per cent of our new customer opportunities, while we’ve already seen strong interest from the European market despite only opening our office in the UK a few weeks ago.

“To date, we’ve managed to achieve all this through self-funding, via our operating cash flows. By bringing in new capital, we can build on these foundations, accelerate our growth plans, and grab the significant global market opportunity that we see in front of us.”

Simon Hackett said UltraServe had a unique competitive advantage. “UltraServe has created outstanding technology that orchestrates, manages and hosts the deployment of enterprise-level Internet commerce websites,” he said.

“UltraServe’s technology turns a complicated, slow and error-prone manual deployment process for e-commerce participants into a smooth, automated, rapid and reliable experience. SmartStack equips customers to innovate at the speed of their thought processes rather than at the speed of their system administrators.”

UltraServe’s global growth delivers London office

Driven by demand from clients seeking to strengthen their e-commerce offerings in the region, the new office, located at Eastbourne Terrace opposite Paddington Station, already has local staff.

London is UltraServe’s second offshore office, after Chicago, which continues to grow rapidly with staff numbers passing the double-digit mark during the past year. UltraServe also has offices in Sydney, at Pyrmont and in the Central Coast suburb of Erina.

UltraServe, a private company whose owners include founder Samuel Yeats and technology investor Simon Hackett, is a specialist provider of e-commerce services in the cloud.

UltraServe CEO Matthew Hyland said he expected the UK office to grow like the US office. “Based on demand, I expect we will grow staff numbers rapidly within the next 12 months,” he said. “London is a great place for our second international office. This location is a good hub that allows us to serve the whole of the European market. The UK itself represents a large market opportunity and, importantly, it’s where many of our partners are based.”

Mr Hyland said UltraServe was expanding its presence globally to meet demand from international clients. “Our top customers are international businesses that drive our growth by contracting us to deliver projects for them in new regions,” he said.

“For example, we’ve signed agreements to deliver e-commerce systems for one client in Asia, the Americas and now Europe. We pursue a purposeful strategy of specialisation to clearly differentiate ourselves in the market – we are the experts at running e-commerce applications in the cloud.”

UltraServe’s growth momentum has generated a slew of recent appointments including Bill Sullivan as Service Desk Manager and Ram Pothula as Business Development Manager – both in Chicago – and Andrew Jones as a Business Development Manager in Sydney.

For media assistance, call John Harris on +61 8 8431 4000 or email john@impress.com.au.

About UltraServe http://ultraserve.com.au

Founded in 2000, UltraServe was the first dedicated cloud hosting company in Australia. In late 2013 UltraServe established itself as a global, scalable, market leader in Hybris IaaS, PaaS and SaaS. By specialising in e-commerce applications, and by working with AWS as its cloud infrastructure partner, UltraServe has established a unique and compelling competitive position. UltraServe’s proprietary SmartStack software technology provides a fast, reliable and resilient way to provision and maintain an e-commerce suite in the cloud. UltraServe can provision a customer e-commerce platform in minutes.

UltraServe at Cyber in Business #17

UltraServe’s CEO sat on a panel session with other high profile leaders, discussing how security is a very important strategic element of our business.

UltraServe presents at SAP Sapphire

Paul McClure at SAP Sapphire – Orlando Florida. Great presentation and insight delivering SAP Commerce workloads on AWS cloud  

Great presentation and insight delivering SAP Commerce workloads on AWS cloud!

UltraServe lures McClure to new growth role

Australian commerce specialist UltraServe has recruited experienced technology executive Paul McClure to the new position of Chief Revenue Officer (CRO) to accelerate its international growth.

The latest step in a management redesign to streamline supporting enterprise customers, Paul’s role will focus on driving UltraServe’s revenue growth, specifically generating new opportunities from strategic partnerships, product development and new customers.

Paul has more than 20 years’ experience in technology leadership positions including sales, strategy and business development, technology and product development. Paul worked for Commvault for the past 11 years, including establishing Commvault’s worldwide cloud and service provider line of business. His most recent role, which was based in San Francisco, will assist with UltraServe’s global expansion.

Now located in Sydney, Paul will manage UltraServe’s sales, pre-sales and marketing functions, reporting directly to the company’s Chief Executive Officer Matthew Hyland.

Matt Hyland said Paul brought a wealth of experience to the new Chief Revenue Officer role. “Paul’s goal is to drive our revenue growth through product development and building partnerships to further strengthen our valued-based market offering to our existing and new customers,” he said.

Paul McClure said he was attracted to UltraServe by its unique service offerings, business agility and its large addressable market. “UltraServe is heavily differentiated in a large and rapidly growing market space,” he said.

“Online commerce is changing the way people buy and consume products and technology, which is leading companies to make that transition from traditional bricks and mortar stores to online and omni-channel routes-to-market. It’s a quite complex area which presents an ever-expanding opportunity as organisations need to make significant investments in expertise and technology to realise their true potential.

“UltraServe is very disciplined in its approach to the market by focusing exclusively on commerce and not trying to be all things to all people. UltraServe has specific areas of expertise, which include working with market leaders like SAP hybris, Adobe and Amazon Web Services (AWS) to deliver via a Platform-as-a-Service model. We take away a lot of the complexity of delivering hybris on AWS.

“UltraServe is a nimble organisation, so it’s in a great position to respond to the rapid pace of innovation. My role includes how to define our products, packaging, pricing and partnerships to better align to the buying motions of the typical customer.”

 

UltraServe Appoints VP Operations

Australian ecommerce specialist UltraServe has created the new role of Vice President Operations to support delivering services to meet rapidly growing local and international demand.

Concurrently with opening its first US office in Chicago, UltraServe has filled the newly created role with Vishnu Roy, an experienced service delivery and project manager who has previously worked for Dimension Data, ASIC and IBM Australia.

UtraServe’s new VP Operations role involves managing senior project engineers, the service desk and general operations across the business, both in Australia and internationally.

UltraServe CEO Matthew Hyland said Vishnu Roy had a strong background with large tech businesses such as IBM and DiData. “He is very professional, gets things done and has a lot of experience with managing and leading teams,” he said.

UltraServe is growing strongly so we need someone with the experience and expertise to manage bigger and more complex projects. Our project portfolio increasingly supports mission-critical projects for large enterprise customers which have higher expectations, so require more management.

“Vish is the right person for that role. He is great at driving outcomes. During the six months since I became CEO, I’ve seen Vish stand out as he performs at that top level.”

Vishnu Roy has worked as a Senior Project Manager at UltraServe for the past two years.

UltraServe has seen surging demand for its services through international recognition of its expertise in deploying, supporting and hosting the SAP Hybris ecommerce platform in the Cloud. Central to UltraServe’s success is its SmartStack provisioning software, which arguably provides the fastest, most scalable and resilient way to develop and deploy SAP Hybris ecommerce platforms in the Cloud.

For media assistance, call John Harris on 08 8431 4000 or email john@impress.com.au.

UltraServe strengthens team for global growth

Global ecommerce cloud business UltraServe today announces a strengthened management team as the company prepares to accelerate its international growth.

UltraServe has appointed Matthew Hyland to the role of Chief Executive Officer, charged with managing the company’s operations and international expansion, while the company’s founder Samuel Yeats will guide its strategic direction from a strengthened board. Matthew has previously worked within the business as Chief Financial Officer and strategic advisor.

Samuel Yeats said appointing Matthew as CEO was a logical step for UltraServe. “We’re recording strong year-on-year growth and have successfully launched our services internationally,” he said.
“We already have customers in multiple countries, including North America, India, Brazil and the UK, and we plan to accelerate that pace by expanding our international presence.

“Matt is the ideal person to take on the CEO role because he has immense experience working in related industries with a particular focus on enterprise B2B (Business to Business) clients, which is UltraServe’s space. I’ll stay actively involved in guiding UltraServe as a director.”

Matthew’s extensive business experience includes the role of CFO at NextGen Group; CFO and Head of Operations at Fox Sports Australia; as well as senior commercial and management roles with Telstra, Optus and British Telecom during the past two decades.

Matthew said he had accepted the new role because of UltraServe’s potential for ongoing strong growth. “I’m excited by the opportunity of taking this business from its current stage to realising its significant future potential,” he said.

“When I looked at the UltraServe business, I saw its market-leading technology with a market position that provides a really sound foundation from which to build. Under Samuel’s leadership, UltraServe has carved out a very strong position with a unique service offering that stands out from more traditional cloud-hosting companies. I firmly believe that UltraServe has huge growth potential over the coming years.”

Founded in 2000, UltraServe is the Australian-owned market leader in this country’s cloud and managed services industry. In 2009, UltraServe became the first company to launch a true on-demand cloud product in Australia. UltraServe partners with SAP and Amazon Web Services (AWS) to deliver the world’s fastest growing omni-channel commerce platform, Hybris, in the cloud.

UltraServe is well advanced in transitioning from its origins as an Australian hosting business to a global cloud hosting business, specialising in providing ecommerce Platform-as-a-Service. It has established a foundation of high quality enterprise customers, which provide internationally recognised references for future customer acquisition.

The business has continued to deliver double digit growth in revenues during the past year as it pushed into new geographic markets.

For media assistance, call John Harris on 08 8431 4000 or email john@impress.com.au.

About UltraServe

Since its founding in 2000, UltraServe has become a market leader in the Australian cloud and managed hosting services industry. In 2009, UltraServe was the first company to launch an Infrastructure as a Service (IaaS) cloud computing product in Australia – a true testament to its company vision of being industry innovators. UltraServe has continued to broaden its business model through key channel partner relationships such as Amazon Web Services and SAP hybris, which will continue to shape the direction of the business moving forward. UltraServe is 100 per cent Australian-owned – creating and shaping the adoption of cloud technology in this country.

UltraServe tops record year with cloud award win

ARM Cloud Partner

After a year of record growth, Australian managed cloud services provider UltraServe collected the Cloud Partner of the Year award at a major technology industry presentation last night.
UltraServe won the award at the 2015 ARN ICT Industry Awards from a competitive field that included Kloud Solutions, Data#3 and HubOne.

The win topped off a year of record growth for UltraServe, which operates globally from its head office in Pyrmont and a development centre on the NSW Central Coast. During the past 12 months, UltraServe has undergone significant expansion throughout Asia, the Americas and the UK.

UltraServe’s Cloud Partner of the Year Award

UltraServe VP of Sales Adam Chicktong said the success was a true team effort. “After such a busy year, it is fantastic recognition for the whole organisation,” he said. “The incredible effort from our Platforms, Support, Engineering and Finance teams has enabled the business to execute on the strategies we laid out for the company 12 months ago.”

Much of UltraServe’s success is built on its SmartStack Platform-as-a-Service (PaaS) offering. SmartStack is a Hybris-focused PaaS built on Amazon Web Services that gives customers the ability to: build entire production environments in less than 45 minutes; have seamless session persistence via blue/green deployments; completely immutable infrastructure and a 24×7 managed service wrapper that supports everything from the infrastructure through to the application. For media assistance, call John Harris on 08 8431 4000 or email john@impress.com.au.

About UltraServe

UltraServe began its operations in 2000 and has developed to become a market leader in the Australian cloud & managed hosting services industry. In 2009, UltraServe was the first company to launch an Infrastructure as a Service (IaaS) cloud computing product in Australia – a true testament to its company vision of being industry innovators. UltraServe has continued to broaden its business model through key channel partner relationships such as Amazon Web Services and Hybris, an SAP company, which will continue to shape the direction of the business moving forward. UltraServe is 100 per cent Australian-owned – creating and shaping the adoption of cloud technology in this country.

‘House of cards’ falls to immutable wisdom

Troy FisherUltraServe VP Technology Troy Fisher

I declare, I have seen the light although I was mired in doubt to start with.What held me back from accepting the cloud into my life was fear – the terror of losing control.It started when I joined an IT department on the bottom rung, as the support guy who installed a PC on your desk. From there, my role evolved into server applications, then networks and firewalls. In those days, experience was a brutal teacher, so you always needed a backup. We backed up everything before an upgrade because there was always a precedent for things going wrong. People were fearful about moving forward. We even used that mindset to set user expectations by saying “If this goes wrong, your system could be down for the next three days”.The problem was that servers had grown organically over many years, with patches applied incrementally to both operating systems and applications and, as staff changed, system changes were often poorly documented, if at all.Inflexibility was the result. You could not move backwards, while moving forward – whether it was an application or infrastructure upgrade – was a lengthy and expensive process.

The fear of something going wrong meant everyone had to be there and, because major changes typically occurred overnight at periods of low demand, everyone was expensive.When the public cloud first appeared, I admit I personally found it hard to move away from that ‘backup first’ mindset. Back then, I was always on edge about what we’d do if something went wrong. But after I joined UltraServe, where we build systems based on the concept of Immutable Infrastructure, I realised there really is a life beyond backups. Phrases like Immutable Infrastructure and Blue-Green Deployment are no longer overhyped promises, but are daily parts of my life on this righteous path. Being the world’s only Hybris Platform as a Service (PaaS) provider, we support our clients and partners with a product suite that enables them to get to market faster and then provide ongoing support to guarantee the outcomes that suit their individual needs.

Vendors such as Hybris, Amazon Web Services (AWS) and New Relic give us the tools required to build this platform and provide the best service and offering in the market today. If you open the hood of our PaaS offering, SmartStack, what underpins this is Immutable Infrastructure, which is the precise opposite of the ‘house of cards’ architecture that instilled such fear when I started out. While there’s no standard definition of Immutable Infrastructure, it describes a model where an entire software environment never changes once it is deployed: If you want to make changes, you replace its entirety with a new instance. The process of Blue-Green Deployment is a natural consequence of Immutable Infrastructure. Under this model, “Blue” represents the currently deployed version of your software infrastructure while “Green” is the version intended for deployment.We always move from Blue to Green – even where Green is a previous software state. Whereas in the old days, we were tied to server infrastructure, today it is done in software.

This allows the continuous evolution of everything from the operating system and applications to supporting programs such as Java.If a deployment does not work out or unexpected consequences occur, we simply destroy the new environment and deploy the previous ‘good’ environment. The main advantage for customers is that their e-commerce infrastructure now evolves much quicker with many fewer errors.As a result, our SmartStack customers are seeing the smoothest greenfield deployments of code ever, achieved with a minimal number of people.

This means UltraServe can deliver a service that is significantly cheaper than was possible before because customers no longer need Emergency Services around in case there’s a train wreck.It’s also much quicker. Whereas in the old days, the process of putting new functionality into an application could take weeks, months or even years in an exorbitantly expensive project, now, customers can put new functionality in place in days or even hours – again and again!While we’re still in the early days, UltraServe has customers at the bleeding edge: They say this new world is not frightening. The old world was much scarier.Some companies still take the old school approach with big teams and large budgets, but in reality, anyone who still provisions their own infrastructure needs their heads read.Today, the cloud is a legitimate platform. As Fortune 100 companies publicise their successes with Immutable Infrastructure and Blue-Green Deployment, that news will filter out into the market and increase the adoption rate, which is just fine with us.Because, like many converts before me, I am a now true believer..

UltraServe attains AWS Marketing and Commerce competency

AWS PartnerSydney-based managed service provider and advanced AWS consulting partner, UltraServe, has been hand-picked by AWS to take part in its Marketing and Commerce competency. This new competency aims to highlight partners who have demonstrated technical proficiency and customised success in a specialised area. It shortlists AWS partner solutions that support all phases of the marketing and commerce cycle including content management, marketing automation, secure commerce solutions and data analytics.

UltraServe’s platform-as-a-service called SmartStack, helps customers take their products and services to market faster, at a lower cost, with resiliency and redundancy. The platform also features automated load testing, auto-scaling, social scaling and immutable cloud infrastructure. UltraServe vice president of sales, Adam Chicktong, said achieving the AWS Marketing and Commerce competency was clear recognition of its ability to get customers to market faster.